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Tourism Nanaimo, serving as the designated Destination Marketing Organization (DMO) for the City of Nanaimo, plays a pivotal role in shaping the city's tourism landscape. The Society is entrusted with crafting and executing a comprehensive multi-year Tourism Nanaimo Destination Strategy, as well as specialized Business and Meetings Tourism, and Sport Tourism Strategies; more recently also operating the communities Visitor Centre. Through strategic investments and research initiatives, Tourism Nanaimo actively nurtures a dynamic and sustainable tourism sector, ensuring its vibrancy and longevity. The organization aims to create lasting memories for visitors while preserving and benefiting the community's quality of life.