Marketing Essentials for Small Businesses

Marketing Essentials for Small Business

A series of 3 courses that can be taken together or individually, crafted to revitalize your marketing strategies and boost your business. Explore the core principles of marketing, pinpoint your target audience, and refine your marketing tactics. These courses will lead you through hands-on activities and practical applications, ensuring you walk away with concrete, actionable strategies to apply to your business now.

Class Length: 2.5 Hours Each

Workshop 1: Identifying Your Ideal Client

Wednesday, September 25, 2024 - 3pm to 5:30pm

Learning Outcomes:

1. Demographics vs. psychographics: which is right for your business?

2. Crafting your Unique Value Proposition

Workshop 2: Finding Your Platform

Wednesday, October 2, 2024 - 3pm to 5:30pm

Learning Outcomes:

3. Finding your clients on the right platform for your target market

4. Speaking the language our client needs to hear: your “brand voice”

Workshop 3: Creating Engaging Client Communication

Wednesday, October 9, 2024 - 3pm to 5:30pm

Learning Outcomes:

5. The best salesperson is a teacher: creating content for your platform

6. Expanding beyond basics: creating FUN content that engages and entertains